Privacy policy

PRIVACY POLICY

Last updated: 29/06/2026

This Privacy Policy describes how www.mysticprimrose.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

CONTACT

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@mysticprimrose.com.

COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We refer to any information about an identifiable individual as “Personal Information”.

Device information

  • Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.


     

  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.


     

  • Disclosure: Shared with our processor Shopify.

  • Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

  • Purpose of collection: To provide products or services to you to fulfill our contract, process payment information, arrange for shipping, provide invoices/confirmations, communicate with you, and screen for potential risk or fraud.

  • Source of collection: Collected from you.

  • Disclosure: Shared with our processor Shopify and our shipping partners (Royal Mail/USPS).

  • Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer support information

  • Purpose of collection: To provide customer support and respond to inquiries.

  • Source of collection: Collected from you.

  • Personal Information collected: Name, email address, and any details provided in your correspondence.

MINORS

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you believe your child has provided us with Personal Information, please contact us to request deletion.

SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

  • We may share your Personal Information to comply with applicable laws and regulations or to protect our rights.


     

USING PERSONAL INFORMATION

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis Pursuant to the General Data Protection Regulation (“GDPR”) and the UK Data Protection Act 2018, we process your personal information under the following lawful bases:

  • Your consent;

  • The performance of the contract between you and the Site;

  • Compliance with our legal obligations;

  • For our legitimate interests.

Retention When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

YOUR RIGHTS

If you are a resident of the UK or EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.


 

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States (via Shopify).


 

COOKIES

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use functional, performance, and advertising cookies to optimize your experience. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded.

You can control and manage cookies through your browser settings. For more information on how to modify your browser settings, visit www.allaboutcookies.org.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

COMPLAINTS

As noted above, if you would like to make a complaint, please contact us by e-mail. If you are not satisfied with our response, you have the right to lodge your complaint with the relevant data protection authority (the Information Commissioner’s Office in the UK).